AI Overviews on 65% of GCC Queries — SEO Impact

65% of commercial queries in GCC now show AI Overviews — this means most product and service searches in UAE are answered by Google before the user clicks anything. For Dubai businesses, organic click-through rates on commercial terms are dropping even for page 1 rankings.

The response is either AEO (getting cited inside the overview) or targeting informational queries where AI Overviews appear less frequently. Businesses that invest in structured data, direct question-answering content, and authoritative E-E-A-T signals are the ones most likely to appear inside AI Overviews rather than beneath them.

For UAE service businesses in particular — legal, medical, financial, and professional services — AI Overview citations carry enormous trust value because users treat the AI summary as a vetted recommendation rather than a paid result.