Service · Dubai, UAE
B2B eCOMMERCE
MANAGEMENT
I'm Khemraj Rikhari - a B2B eCommerce Manager based in Dubai. I build and scale Shopify B2B stores from zero to revenue - including $557K+ in gross B2B sales generated entirely through organic SEO with zero paid ads. I handle everything from platform setup and 300+ SKU catalogues to pricing infrastructure and content-led growth.
Whether you're launching a new B2B Shopify store or scaling an existing one, I build the operational systems - pricing sheets, product taxonomy, SEO content pipelines, CRO, and email flows - that turn your store into a predictable revenue engine without depending on paid ads. Including browser-native immersive AR & VR product previews: Explore AR Previewer →
- Shopify B2B store setup & optimisation
- 300+ SKU catalogue management & product ops
- B2B pricing infrastructure & wholesale tiers
- Organic SEO content strategy (201K+ impressions delivered)
- Conversion rate optimisation (CRO) & UX audits
- Email marketing & abandoned cart automation
- GA4, GSC & Shopify analytics dashboards
- B2B investor decks & market expansion planning
The Reality
What B2B eCommerce Actually Requires
B2B eCommerce is not a DTC store with a higher order value. It needs tiered pricing, net payment terms, account-based ordering, large catalogue management, and a sales process that happens before the cart. I built PackTHC - a 300+ SKU B2B wholesale Shopify store - from zero to $557K gross sales in 12 months.
I also managed PackThisMeal's 265-SKU Dubai expansion on Laravel. B2B eCommerce is not a template - it is a system build. Every shortcut in the platform architecture becomes a scaling problem at $100K+ revenue.
How I Work
My B2B eCommerce Process
Platform and Architecture
Choose the right platform (Shopify for US/global, Laravel or custom for region-specific requirements). Build the catalogue structure, pricing tiers, and account logic before a single product is uploaded.
Catalogue and SEO
Structure 100–500+ SKUs with proper naming, descriptions, categories, and SEO optimization. Set up Google Merchant Center for Shopping visibility. Product data quality drives organic B2B discovery.
Sales System
Build the lead capture and qualification flow. CRM integration, email sequences, and reorder trigger automation. B2B buyers need follow-up - the system handles it without manual outreach.
Operations
Inventory management, supplier coordination, fulfilment workflow, and B2B-specific reporting. I have managed daily operations for brands in both the US and UAE markets.
Platforms and Tools
FAQ
Common Questions
What is the difference between B2B and DTC eCommerce?
B2B eCommerce requires custom pricing per account, bulk order logic, net payment terms, and a longer sales cycle. DTC focuses on impulse conversion. I specialize in B2B - where the average order value is high but the buyer journey is longer.
Can you build a B2B store on Shopify?
Yes. I built a 300+ SKU B2B Shopify store with a 6-tier pricing engine, 3D product configurator, and automated email flows in under 60 days. Shopify Plus has native B2B features; standard Shopify can be extended with custom logic.
How do you handle pricing for different B2B customer tiers?
I build volume-based pricing engines where discounts apply automatically at cart based on quantity - no manual quoting needed. This is exactly what I built for PackTHC, eliminating manual price negotiations entirely.
Do you manage existing B2B eCommerce operations or only build new stores?
Both. For PackThisMeal I managed ongoing operations - inventory reconciliation, product catalogue management, supplier coordination, and Dubai market expansion - on an existing Laravel platform.
What markets do you have B2B eCommerce experience in?
US (cannabis packaging - PackTHC), UAE (food packaging - PackThisMeal), and India (education - Career Launcher). I understand the compliance and platform differences across these markets.
Get Started
Ready to Build a B2B eCommerce System That Scales?
Book a free audit. I will review your current setup - or help you map out a new build - and give you a clear path to your first $100K in B2B revenue.
Chat on WhatsApp →The Problem
B2B eCommerce Is Not a Template Problem
B2B eCommerce is not a DTC store with a higher order value. It needs tiered pricing, net payment terms, account-based ordering, large catalogue management, and a sales process that happens before the cart. I built PackTHC - a 300+ SKU B2B wholesale Shopify store - from zero to $557K gross sales in 12 months. I managed PackThisMeal's 265-SKU Dubai expansion on Laravel. B2B eCommerce is a system build - not a template.
My Process
How I Build B2B eCommerce
Platform and Architecture
Choose the right platform. Build catalogue structure, pricing tiers, and account logic for B2B wholesale requirements.
Catalogue and SEO
Structure 100–500+ SKUs with proper naming, descriptions, categories, and SEO optimization. Set up Google Merchant Center.
Sales System
Build lead capture and qualification flow. CRM integration, email sequences, and reorder trigger automation.
Operations
Inventory management, supplier coordination, fulfilment workflow, and B2B-specific reporting.
Tools I Use
Who This Is For
FAQ
Common Questions
What is B2B eCommerce and how is it different from DTC?
B2B eCommerce is business-to-business online selling - typically higher order values, volume-based pricing, purchase orders, and account management. DTC (Direct-to-Consumer) sells to end users at retail prices. B2B requires different UX, pricing logic, and checkout flows.
Can you build a B2B eCommerce store in Dubai?
Yes - I specialize in B2B eCommerce. I built a 300-SKU Shopify B2B platform with a 6-tier automated pricing engine, 3D label configurator, and custom checkout in under 60 days - generating $557K+ in gross sales within 12 months.
What B2B eCommerce platforms do you work with?
I primarily work with Shopify B2B and custom Laravel/PHP platforms. For Dubai market entries, I've delivered full custom Laravel eCommerce builds with 250+ product catalogues, local supplier integrations, and UAE payment gateways.
How do you handle B2B pricing structures online?
I build automated multi-tier pricing engines - for example, a 6-tier Buy More Save More system where prices adjust automatically based on quantity. This eliminates manual quoting entirely and scales B2B sales without adding headcount.
How long does it take to launch a B2B eCommerce platform?
A basic B2B Shopify store takes 2–3 weeks. A full platform with custom apps, product catalogue build, pricing automation, SEO setup, and supplier integration takes 45–60 days. I have delivered this timeline for both US and UAE market entries.
Ready to Build a B2B eCommerce System That Scales?
Start with a free audit. I will review your current setup and give you a clear path to your first $100K in B2B revenue.
Chat on WhatsApp →B2B eCommerce Management in Dubai
End-to-end B2B eCommerce management for Shopify and Laravel platforms - UAE and US markets. I built PackTHC from zero to $557K gross B2B sales in 12 months with zero paid advertising. B2B eCommerce is structurally different from DTC: buyers need account gating, volume pricing, product customization, and NET30 payment terms - none of which work with standard Shopify themes out of the box.
For Dubai brands, B2B eCommerce requires additional layers: Arabic product descriptions, multi-currency pricing for GCC distributors, and UAE VAT compliance. I manage the full stack: platform build, catalog management, pricing architecture, SEO, and ongoing operations. The goal is a B2B store that generates orders without a sales team manually processing every request.
Who This Is For
B2B eCommerce management works best for brands at the intersection of meaningful catalog size and a clear buyer persona. If you are selling to the same 50 businesses over and over through manual WhatsApp and phone orders, a properly built B2B store eliminates the friction from the order process and frees your sales team to focus on new customer acquisition.
- →Wholesale brands moving away from manual order processing via email and WhatsApp
- →UAE manufacturers and importers selling to GCC distributors across multiple countries
- →Brands with 200+ SKU catalogs that have become unmanageable with current tools
- →Businesses with different B2B customer tiers needing account-specific pricing
- →Companies spending too much sales team time on what should be self-serve reorders
Common Challenges I See
How I Work
Tools and Stack
I work primarily with Shopify for B2B eCommerce in the UAE and US markets. For very specific regional requirements - Arabic-first interfaces, custom payment gateway integrations not available on Shopify - I work with Laravel. The supporting stack is consistent across all builds: Zoho CRM for account management, PushOwl for push notifications, Klaviyo for email, and Make.com for operational automations.
PackTHC - 300-SKU B2B Shopify Store, $557K in 12 Months
PackTHC needed a B2B wholesale platform for the US cannabis packaging market - a regulated, high-value niche with specific compliance requirements. I built the Shopify store in 60 days: 300 SKUs with SEO-optimized product pages, a six-tier automated pricing engine (Buy More Save More), 3 custom apps, and Google Merchant Center setup for 2,620 product variants. Email and push flows via PushOwl generated $51,908 in revenue. 39.77% returning customer rate indicates the platform retained buyers effectively.
Total gross sales in 12 months: $557K with zero paid advertising. The growth came entirely from SEO driving organic traffic and a B2B store architecture designed to convert wholesale buyers efficiently - with account-level pricing, product customization tools, and self-serve reordering that did not require sales team involvement.
Investment
B2B eCommerce builds are larger projects that require proper discovery and architecture before pricing. I provide fixed-price proposals based on catalog size, feature requirements, and integration complexity. Ongoing catalog management retainers available for brands with frequently changing inventory or pricing.
- →B2B store audit: AED 3,000–5,000
- →B2B Shopify store build (100–500 SKUs): AED 20,000–50,000
- →Catalog management retainer: AED 3,000–8,000/month
- →GMC setup and optimization: AED 4,000–8,000
Frequently Asked Questions
What makes B2B eCommerce different from DTC?+
Can Shopify handle B2B?+
What is Google Merchant Center and why is it important for B2B?+
How do you manage a 500+ SKU product catalog?+
Can you handle Arabic product descriptions?+
What B2B payment terms can you configure?+
How do you track B2B conversion rates?+
What is a realistic revenue timeline?+
Do you manage the catalog ongoing after launch?+
Can you migrate from another platform?+
B2B eCommerce Management in Dubai - What You Need to Know
B2B eCommerce in the UAE is growing faster than consumer retail. Wholesale brands, distributors, and manufacturers in Dubai are shifting to Shopify-based B2B stores to reduce manual ordering, increase order values, and reach buyers across GCC markets without expanding their sales team. A properly built B2B store on Shopify automates price tiers, minimum order quantities, and wholesale account approvals.
The process starts with a full audit of your current ordering workflow, followed by Shopify B2B store setup with tier pricing, custom product catalogs per customer group, and integrated payment terms. Most Dubai B2B stores I build go live in 4-6 weeks, with Zoho CRM integration for order tracking and follow-up automation.
Dubai businesses specifically benefit from B2B eCommerce because the UAE's free zone structure means many brands are selling to regional distributors across 5-10 countries simultaneously. A Shopify B2B store handles multi-currency, Arabic language support, and compliance with UAE VAT requirements out of the box.
Also Explore
B2B eCommerce FAQ
What makes B2B eCommerce different from DTC?
B2B requires account-level pricing per customer tier, volume discounts that apply automatically at cart, minimum order quantities, net payment terms (NET30/NET60), and account approval workflows. DTC is fixed retail pricing for single-unit purchases. The store architecture, checkout logic, and email flows are entirely different.
Can Shopify handle B2B eCommerce?
Yes. Shopify has dedicated B2B features including company accounts, contact-based pricing, net payment terms, and quantity rules. Standard Shopify can be extended with custom apps. I built a 300-SKU B2B store with a 6-tier pricing engine generating $557K+ in gross sales in 12 months.
How do you build B2B pricing tiers on Shopify?
I build automated multi-tier pricing engines where discounts apply automatically at checkout based on quantity or account type. This eliminates manual quoting entirely. The PackTHC 6-tier Buy More Save More system processed all wholesale orders without any manual price negotiation.
How long does it take to launch a B2B eCommerce platform?
A basic B2B Shopify store takes 2–3 weeks. A full platform with custom apps, 300+ SKU catalog, pricing automation, SEO setup, and supplier integration takes 45–60 days. I have delivered this timeline for both US and UAE market entries.
What is Google Merchant Center and why does B2B need it?
Google Merchant Center powers Google Shopping listings. At 2,620 products approved, a brand gets thousands of free impressions daily from buyers searching for specific products. Without GMC, you are invisible to this entire organic traffic source.
Can you manage the B2B catalog ongoing after launch?
Yes — catalog management retainers available for brands with frequently changing inventory or pricing. Includes new product uploads, pricing updates, GMC feed maintenance, and SEO optimization of new pages as they are added.
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