Service · Dubai, UAE
PERFORMANCE MARKETING
SPECIALIST DUBAI
I'm Khemraj Rikhari - a Performance Marketing Specialist based in Dubai with experience running Meta Ads and Google Ads campaigns for education, B2B, and eCommerce brands. At Career Launcher I managed paid acquisition across 5+ national exam programs, building a ₹22.5L monthly enrollment pipeline on ₹30K–70K monthly ad budgets.
I run full-funnel paid campaigns - from audience research and creative strategy to campaign setup, A/B testing, retargeting, and performance reporting. Meta Ads, Google Search, Google Shopping, and display campaigns for UAE and international brands.
- Meta Ads (Facebook & Instagram)
- Google Search & Shopping campaigns
- Full-funnel campaign strategy
- Retargeting & lookalike audiences
- A/B testing & creative optimization
- GA4 & conversion tracking setup
The Reality
What Most Dubai Ad Accounts Get Wrong
Most Meta and Google Ads accounts in Dubai are burning budget on broad audiences with no funnel structure. I ran Meta Ads for PackTHC at $0.15 CPR - the UAE market average is AED 8–15 CPR. The difference is audience architecture, creative testing velocity, and funnel alignment.
I managed ₹70K/month Meta budgets at Career Launcher generating ₹22.5L/month in enrollment pipeline. The system matters more than the spend. More budget into a broken funnel just loses money faster.
How I Work
My Performance Marketing Process
Account Audit
Review current campaigns, ad sets, creatives, pixel setup, and attribution. Identify budget waste, broken conversion tracking, and audience overlap issues.
Funnel Architecture
Map awareness → consideration → conversion. Build audience layers: cold, warm retargeting, hot retargeting. Define the right landing page for each funnel stage.
Creative Testing
Launch 6–8 creatives per ad set. Static, video, carousel. Weekly iteration. Kill losers fast, scale winners hard. Creative is the biggest lever in modern paid media.
Optimize and Scale
Weekly performance reviews. CPL/ROAS tracking. Audience refresh every 30 days. Scale budgets on proven ad sets only - not by gut feel.
Platforms I Manage
Ideal Client
Who This Is For
eCommerce brands in UAE wanting higher ROAS from Meta and Google
B2B companies needing qualified lead generation, not just clicks
Education and service brands running enrollment or lead gen campaigns
FAQ
Common Questions
How much does performance marketing management cost in Dubai?
Management fees in Dubai range from AED 2,500 to AED 10,000/month depending on ad spend and number of platforms. I work on a management fee model - not a percentage of spend - so my incentives align with results, not budget size.
What ROAS can I expect from Meta Ads in UAE?
For eCommerce, a 3–5x ROAS in months 1–3 is a realistic benchmark while audiences warm up. For B2B lead generation, cost per qualified lead is a better metric. I achieved AED 0.55 CPR ($0.15) for PackTHC with $292 total test spend.
Do you manage Google Ads for Shopify stores?
Yes - including Google Shopping campaigns with optimized product feeds, Performance Max, and Search campaigns. I also handle Google Merchant Center setup and approval, which most agencies skip.
What is the minimum ad spend to see results?
For Meta Ads in UAE, AED 5,000/month minimum to gather meaningful data. Google Search can start at AED 3,000/month for niche B2B keywords. Below these thresholds, the algorithm doesn't have enough data to optimize.
Do you handle creative production or just media buying?
Both. I can produce ad creatives (static, video scripts, UGC briefs) or work with your existing creative team. I have built AI-powered content pipelines that reduce creative production time by 60–70%.
Get Started
Ready to Stop Wasting Ad Budget?
Book a free ad account audit. I will review your current campaigns and tell you exactly where budget is leaking.
Get Free Ads Audit →The Problem
Why Most Dubai Ad Accounts Burn Budget
Most Meta and Google Ads accounts in Dubai are burning budget on broad audiences with no funnel structure. I ran Meta Ads for PackTHC at $0.15 CPR - the UAE market average is AED 8-15 CPR. The difference is audience architecture, creative testing velocity, and funnel alignment. I managed ₹70K per month Meta budgets at Career Launcher generating ₹22.5L per month in enrollment pipeline. The system matters more than the spend.
My Process
My Approach
Account Audit
Review current campaigns, ad sets, creatives, pixel setup, and attribution. Identify budget waste and conversion tracking gaps.
Funnel Architecture
Map awareness to consideration to conversion. Build audience layers: cold, warm retargeting, hot retargeting. Define landing page for each stage.
Creative Testing
Launch 6-8 creatives per ad set. Static, video, carousel. Weekly iteration. Kill losers fast, scale winners hard.
Optimize and Scale
Weekly performance reviews. CPL and ROAS tracking. Audience refresh every 30 days. Scale budgets on proven ad sets only.
Tools I Use
Who This Is For
FAQ
Common Questions
How much do Meta Ads cost to run in Dubai?
Meta Ads budgets in Dubai typically start from AED 5,000/month for meaningful reach. Management fees are separate and depend on campaign complexity. My Career Launcher campaigns ran at ₹30K–70K/month generating a ₹22.5L/month enrollment pipeline.
Do you run Google Ads campaigns in Dubai?
Yes - I manage Google Ads Search, Shopping, Display, and Performance Max campaigns for B2B and eCommerce brands in Dubai and the UAE. I set up full conversion tracking via GA4 and report weekly on CPL and ROAS.
What is a good CPR for Meta Ads in the UAE?
A good Cost Per Result varies by industry and objective. For eCommerce landing page views in the UAE, a competitive CPR is AED 1–5. My PackTHC Meta campaigns achieved $0.15 CPR with 1,954 landing page views from a $292 total spend.
Do you run performance marketing for B2B brands?
Yes - B2B performance marketing is a specialization. I've managed campaigns for education, packaging, and eCommerce B2B brands with longer sales cycles, targeting decision-makers via Meta, Google, and LinkedIn.
What reporting do you provide for paid campaigns?
I provide weekly performance reports covering impressions, clicks, CPL/CPR, ROAS, conversion rate, and budget pacing - sourced from GA4, Meta Ads Manager, and Google Ads. All dashboards are set up and handed over to the client.
Ready to Stop Wasting Ad Budget?
Start with a free audit. I will review your current campaigns and tell you exactly where budget is leaking.
Get a Free Ads Audit →Performance Marketing in Dubai
Meta Ads and Google Ads management for UAE and US brands. Dubai is one of the most expensive paid media markets globally - CPMs are 2–3x higher than India and 1.5x higher than most European markets. That means wasted budget compounds fast. I manage campaigns with a focus on verified ROAS - not vanity metrics - with full attribution tracking via GA4 and GTM.
My Meta Ads experience includes a ₹22.5L/month enrollment pipeline for Career Launcher and $0.15 CPR B2B test campaigns for PackTHC. I run Meta and Google for B2B and B2C clients across education, packaging, real estate, and eCommerce sectors. Every campaign I manage starts with proper conversion tracking - not because it is best practice but because I refuse to optimize campaigns without knowing what is actually converting.
Who This Is For
Performance marketing in Dubai works for brands who have a product that converts and need to scale the channel. It does not fix a broken funnel - if your website does not convert, more paid traffic is money wasted. I do a conversion audit before recommending paid media for any brand with a new store or landing page.
- →Dubai brands currently spending AED 5,000+ on ads with poor or unmeasured returns
- →eCommerce brands with good products but low ROAS from poorly structured campaigns
- →B2B companies needing qualified lead generation through paid channels with proper CPL tracking
- →Education and service brands building enrollment or enquiry pipelines via Meta
- →Businesses launching in UAE and needing immediate paid traffic while SEO builds
Common Challenges I See
How I Work
Tools and Stack
I manage campaigns natively in Meta Ads Manager and Google Ads - not through third-party automation tools that introduce additional error layers. Attribution is set up via GA4 and GTM with server-side events where possible for iOS 14+ signal recovery. Reporting is built in Looker Studio with client access.
Career Launcher - ₹22.5L/Month Enrollment Pipeline
Career Launcher is one of India's largest competitive exam coaching brands. I managed Meta Ads for five national exam programs simultaneously - UPSC, SSC, Banking, CAT, and State PSC - with individual campaign structures and creative strategies for each. Monthly budget ranged from ₹30K to ₹70K depending on exam season. I managed creative production internally, testing 50+ creative variants across the 12-month engagement.
Result: ₹22.5L/month enrollment pipeline at peak - approximately 32x return on ad spend. Cost per enrolled student averaged ₹800 across all programs. The system ran for 12 months with consistent month-over-month performance improvement. Key driver: systematic creative testing with weekly kill-or-scale decisions rather than intuition-based campaign management.
Investment
I charge a flat management fee rather than a percentage of ad spend - because my incentive should be results, not budget size. Management fee covers strategy, campaign management, creative direction, and monthly reporting. Creative production (video, static ads) is available as an add-on.
- →Account audit and setup: AED 3,000–5,000
- →Monthly management (up to AED 20K ad spend): AED 3,000–6,000/month
- →Monthly management (AED 20K–100K ad spend): AED 5,000–12,000/month
- →Creative production add-on: AED 1,500–3,000/month
Frequently Asked Questions
How much should I spend on Meta Ads in Dubai?+
How long until I see results from paid ads?+
What is a good ROAS for Meta Ads in Dubai?+
Do you run both Meta and Google Ads?+
How do you handle Arabic-speaking audiences?+
What tracking do you set up?+
How often do you report on campaign performance?+
Can you produce ad creative as well as manage campaigns?+
What is the minimum budget to work with you?+
What makes Dubai paid ads different from other markets?+
Performance Marketing in Dubai - What Actually Drives Results
Meta and Google Ads in Dubai operate differently from Western markets. The UAE has one of the highest CPMs globally, but also one of the highest purchasing powers. Campaigns targeting Dubai businesses need precise audience segmentation by nationality, language, and income bracket - generic targeting burns budget fast in this market.
My approach starts with a full account audit, creative testing framework, and conversion tracking setup via GTM. For most Dubai clients I manage Meta Ads for B2C brands and Google Search for B2B. Campaign budgets typically range from AED 5,000 to AED 50,000 per month, with ROAS targets set in the first month.
UAE businesses specifically need performance marketing that accounts for the bilingual audience - English and Arabic creative testing is non-negotiable. I've run campaigns across education, food packaging, real estate, and e-commerce verticals in Dubai, with results tracked via GA4 and Looker Studio dashboards.
Performance Marketing Dubai FAQ
How much should I budget for Meta Ads in Dubai?
Minimum AED 5,000/month in ad spend for meaningful data. Management fee is separate. Total minimum monthly investment is approximately AED 8,000–10,000/month to make professional management worthwhile in the UAE market.
What ROAS can I expect from Meta Ads in UAE?
For eCommerce, a 3–5x ROAS in months 1–3 is a realistic benchmark while audiences warm up. My PackTHC campaigns achieved $0.15 CPR with 1,954 landing page views from a $292 test spend.
How long until I see results from paid ads?
Month 1 is the learning phase — expect higher CPLs while the algorithm optimizes. Month 2 typically shows significant improvement. By Month 3 you should have a clear sustainable CPL/ROAS picture. I set realistic expectations upfront.
Do you run Google Ads for Shopify stores?
Yes — Google Shopping campaigns with optimized product feeds, Performance Max, and Search campaigns. I also handle Google Merchant Center setup and approval, which most agencies skip.
How do you handle Arabic-speaking audiences in UAE?
Arabic creative testing is standard practice for any UAE campaign I manage — separate ad sets with Arabic copy and culturally appropriate imagery, not just translated English ads. The performance difference is typically significant.
What tracking do you set up for paid campaigns?
GA4 with proper conversion events, Meta Pixel with server-side Conversions API for iOS signal recovery, Google Tag Manager, and a Looker Studio dashboard connecting all sources. Proper tracking is the foundation of every engagement.
Related Services and Case Studies