EVERY
PROJECT
I LED
PackTHC. PackThisMeal. Six Sigma Digital. Career Launcher. Four companies, four industries, one operator leading teams, building systems, and delivering results.
Oct 2024 – Present · Houston, TX (Remote)
E-commerce Project Lead & AI Product Lead
PackTHC SVT LLC
US B2B Cannabis Packaging Brand
Built a B2B Shopify store from zero zero domain, zero audience, zero ad budget to $557,181 gross sales in 12 months. Led an 8-person cross-functional team across SEO, AI content, Shopify development, email automation, paid media, and warehouse ops.
What I Built & Delivered
- 300+ product B2B Shopify platform with 3 custom apps built in under 60 days
- AI content pipeline generating 3,200+ product images 90% cost reduction vs agency
- AI Voice Agent handling 1,000+ inbound/outbound calls per day (ElevenLabs + Twilio + Make)
- 6-tier automated B2B pricing engine eliminated manual quoting entirely
- Google Merchant Center: 2,620 products approved, organic Shopping traffic live
- Email + push flows: $51,908 attributed revenue via PushOwl and Brevo
- SEO: 0 → 201,000 impressions, 2,890 clicks, 50+ keywords ranked in 12 months
Oct 2024 – Present · Dubai, UAE
E-commerce Project Lead
PackThisMeal SVT LLC
Dubai Market Food & Meal Brand
Led the Dubai market entry for PackThisMeal a food and meal kit brand. Built the full e-commerce platform on Laravel/PHP with 250+ products, managed product photography, catalogue setup, and digital presence from scratch.
What I Built & Delivered
- Full e-commerce platform built on Laravel/PHP custom backend, product management, checkout
- 250+ product catalogue structured, categorised, and SEO-optimised for Dubai market
- Product content strategy: descriptions, imagery, and category architecture built from zero
- Digital presence setup social media, Google Business, local SEO foundations
- Coordinated with suppliers and fulfilment team for Dubai delivery operations
- Brand positioning and pricing strategy for the UAE food market segment
Jun 2024 – Nov 2025 · India / Remote
Creative & E-commerce Campaign Manager
Six Sigma Digital
Digital Agency SaaS Products & Client Campaigns
Managed digital campaigns and creative production across 5 client accounts. Introduced AI-powered content and video systems cutting production time by 60–70%. Simultaneously built 4 live SaaS prototypes in restaurant tech and AI voice each a sellable product.
What I Built & Delivered
- Managed paid and organic campaigns across 5 clients Meta Ads, Google Ads, content strategy
- Built AI content + video production workflow using ChatGPT, Runway ML, Kling 3.0, CapCut 60-70% faster delivery
- Jain Shikanji POS: full-stack restaurant POS with table management, live KOT printing, real-time order flow
- Restaurant OS: AI-powered manager dashboard with inventory alerts, revenue tracking, kitchen display
- VoiceIQ: AI voice agent platform agent builder, live call management, knowledge base ingestion
- Vision Menu: AR restaurant menu SaaS customers scan QR to see 3D food visualisations
- All 4 SaaS products deployed live and demo-ready as sellable platforms
Feb 2022 – Feb 2023 · India
Digital Marketing Manager
Career Launcher
India's Leading Test Prep & Education Brand
Led digital marketing for one of India's most recognised education brands. Managed ₹30K–70K/month Meta Ads budget driving ₹18L–22.5L/month enrollment pipeline. Built performance marketing systems across paid, organic, and email.
What I Built & Delivered
- Managed Meta Ads at ₹30K–70K/month budget across multiple course categories and geographies
- Built lead funnel from awareness to enrollment ads → landing page → CRM → counsellor handoff
- Generated ₹18L–22.5L/month in enrollment pipeline value through performance campaigns
- Created and tested 50+ ad creatives video, carousel, static with weekly iteration cycles
- Managed Google Ads campaigns alongside Meta for search intent capture
- Reported weekly on CPL, lead quality, enrollment conversion rate to management
- Coordinated with counsellor team to close feedback loop from lead quality to ad targeting
Leadership Deep Dive · PackTHC
8 People.
One Direction.
How I structured and ran the 8-person team that built and scaled PackTHC.
Strategy, systems architecture, execution oversight, all channel ownership
On-page optimisation, keyword mapping, GSC monitoring, blog content
3D label configurator, 6-tier pricing engine, custom app development
3,200+ product images via ChatGPT, DALL·E, Higgsfield AI
PushOwl + Brevo flows, subscriber growth, campaign execution
2,620 product feed submissions, Google Shopping optimisation
Meta Ads $292 test spend, $0.15 CPR, LPV tracking, audience testing
Inventory, packing, dispatch coordination across US B2B orders
| Role | Type | Owned |
|---|---|---|
| Growth Lead | Khemraj (Me) | Strategy, systems architecture, execution oversight, all channel ownership |
| SEO Specialist | In-house | On-page optimisation, keyword mapping, GSC monitoring, blog content |
| Shopify Developer | Contract | 3D label configurator, 6-tier pricing engine, custom app development |
| AI Content Producer | In-house | 3,200+ product images via ChatGPT, DALL·E, Higgsfield AI |
| Email / CRM Manager | In-house | PushOwl + Brevo flows, subscriber growth, campaign execution |
| GMC / Feed Manager | In-house | 2,620 product feed submissions, Google Shopping optimisation |
| Paid Media | In-house | Meta Ads $292 test spend, $0.15 CPR, LPV tracking, audience testing |
| Ops / Fulfilment | Warehouse | Inventory, packing, dispatch coordination across US B2B orders |
My Management Style
How I Run
A Team
Weekly Sprints, Not Monthly Plans
Every channel ran on a 7-day sprint cycle. Monday: set targets. Friday: review numbers. If something didn't move the needle, it was cut or restructured by the next sprint.
Single Source of Truth
All tasks, deadlines, and deliverables lived in Zoho Projects. Every team member had visibility into what others were doing. No WhatsApp as project management.
Async-First, Fast Decisions
Team was remote-partial. I built async check-ins with Loom updates and written briefs. Decisions never waited more than 24 hours. Blockers were my problem to clear.
Data Before Opinions
Every decision was tied to a number. SEO rankings in GSC. Email open rates in Brevo. Returning rate in Shopify Analytics. No gut-feel strategy meetings.
Hire Specialists, Lead Direction
I brought in a Shopify dev for the 3D configurator because it needed to ship in 60 days. My job was setting the brief, the deadline, and the quality bar.
Ship Fast, Iterate Faster
The 3D configurator was live in 60 days vs 4-6 months agency estimate. Speed of shipping is a competitive advantage. Good enough and live beats perfect and delayed.
Need Someone Who Can
Build and Lead?
Available for full-time roles and consulting in Dubai. I bring the strategy, the team structure, and the execution.