₹22.5L/MONTH
ENROLLMENT
PIPELINE.
Full-funnel performance marketing for Career Launcher — India's leading test prep brand. Meta Ads, Google Ads, creative testing, and CRM-integrated lead funnel across 5+ national exam programs.
Career Launcher is one of India's largest test preparation and career counseling brands. The challenge was scaling student enrollment for competitive exam courses in Meerut using Meta Ads with a limited budget. I built a lead generation funnel targeting students preparing for CLAT, CAT, and CUET with conversion-optimized landing pages and retargeting sequences, achieving ₹22.5L/month enrollment pipeline.
01 Problem
High CPL market
Competitive EdTech market with multiple national players bidding on the same audiences — requiring creative differentiation to reduce CPL.
No creative testing
No structured creative testing framework — same ad sets running for months without iteration or data-driven kill/scale decisions.
Manual lead handoff
Manual lead-to-counsellor handoff with no quality scoring and no feedback loop from enrollment data back to ad targeting.
Multi-program complexity
5+ different exam programs (UPSC, SSC, Banking, Railways) each needing separate creative sets, audience targeting, and landing pages.
02 Strategy
Performance-First.
Creative Velocity.
Full-Funnel Tracking.
Weekly creative iteration as the primary lever — launch 6-8 creatives per ad set, kill losers within 7 days, scale winners hard. This alone reduced CPL significantly by finding winning formats faster.
Full-funnel architecture: awareness ad → landing page → CRM capture → counsellor handoff with lead scoring → feedback loop from enrollment conversion back to targeting.
Meta Ads System
₹30K–70K/month across multiple courses. Multi-city, multi-audience, multi-format
Creative Testing
6-8 creatives per week. Video, carousel, static. Kill/scale in 7 days
Full-Funnel Lead System
Ad → LP → form → CRM → counsellor with lead quality scoring
Google Ads Integration
Branded + exam keywords. Meta for discovery, Google for intent
Performance Reporting
Weekly CPL, lead quality, enrollment conversion rate to management
03 What Was Built
Meta Ads System
Managed ₹30K–70K/month Meta Ads budget across multiple course categories and geographies. Multi-city targeting with exam-specific creative sets. Audience layers: cold, warm retargeting, lookalike.
Creative Testing Framework
Built systematic creative testing process — 6-8 creatives per ad set per week. Video, carousel, and static formats. Kill/scale decisions within 7 days based on CPL data. 50+ tested creatives over 12 months.
Full-Funnel Lead System
Full-funnel build: awareness ad → landing page → form → CRM capture → counsellor handoff with lead quality scoring. Closed the feedback loop from counsellor conversion data back to ad targeting.
Google Ads Integration
Search intent capture alongside Meta Ads — branded and exam-specific keyword targeting. Combined Meta for discovery with Google for intent. Reduced overall CPL by covering both stages of the decision journey.
Performance Reporting System
Weekly management reporting: CPL, lead quality score, enrollment conversion rate, budget utilization. Monthly analysis of which exam programs and geographies delivered best ROI.
04 Results
Pipeline Delivered.
Consistently.
Want a High-Volume
Lead Generation System?
I've built paid media systems that generate consistent qualified leads at scale. Available for performance marketing consulting in Dubai and globally.
Career Launcher Meta Ads — How ₹22.5L/Month Was Achieved
Career Launcher is one of India's largest test preparation brands, offering coaching for CLAT, CAT, CUET, and other competitive exams. The challenge in Meerut was competing against both local coaching centers and national brands with larger ad budgets — winning required precision targeting, not outspending.
The Meta Ads strategy focused on high-intent audience segments: students in grades 11-12 and recent graduates within 50km of the Meerut center, parents of students researching career options, and retargeting pools built from website visitors and video viewers. Creative testing ran continuously — exam result testimonials consistently outperformed generic course benefit ads.
The ₹22.5L/month enrollment pipeline figure represents actual course fee revenue from students who enrolled via the Meta Ads funnel — tracked from ad click through lead form submission, counselor call, and final enrollment. The CAC (customer acquisition cost) stayed below ₹800 per enrolled student across the campaign period.